As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

Guy Kawasaki
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More Quotes By Guy Kawasaki
  1. Let yourself be enchanted in small ways.

  2. While we're living, we need to get over ourselves and accept others if we want to enchant people.

  3. Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.

  4. A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.

  5. Successful companies are started, and made successful, by at least two, and usually more, soulmates.

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